Knowing Your Customer Persona

Delivering on a brand promise and brand reputation require thoughtful strategy, planning and deployment of services. As every business owner knows, to become successful in any business is to become successful in knowing who your customers are. Knowing who your customers are is the #1 criteria in designing the right marketing campaign and customer experience […]

Investing in Customer Experience Strategy

customer experience strategy

It’s true. It is no longer just about price or product features. It is about how the customer remembers their experience with you. Today’s businesses have evolved to focusing on human relationships and defining what a high-value, positive, memorable customer experience looks like. This has become the primary goal over price and features that businesses […]